Toyosu Fish MarketTours & Tickets

Toyosu Fish Market Tour with Fumi: Four Hours Inside and a Sushi Seat

The auction floor filling with licensed buyers a few minutes before bidding

The longest morning captured here, and the only one that spends all of it inside Toyosu rather than splitting the time with Tsukiji. Your guide collects you at your hotel at half past four, and four and a quarter hours later you have seen the auction, the buying floors and the shops, and eaten at a counter where a seat was held for you.

Your four and a quarter hours inside the market

Four and a quarter hours in one market

Twenty minutes finding the floor, ninety over the bidding, and two and a half hours through everything else.

A sushi seat held for you

At Daiwa Sushi or Ichiba Sushi, with no queue and no cap on party size. The meal itself is bought at the counter.

A government-licensed guide of ten years

The licence is a national qualification, and this one has held it for more than a decade.

Hotel pickup at half past four

Your guide comes to you and rides in with you; the taxi fare itself is settled on the day.

Rated 4.9 from 55 reviews

Thirty of those are published in full, and almost every one of them names the guide by name.

Why four hours instead of three

Every other guided morning here splits its time between two markets three kilometres apart, which costs about half an hour in transfers and caps what you see at either end. This one stays at Toyosu, and the extra time goes into the parts most tours skip: the intermediate wholesale floor after the bidding, the shops above it, and a proper sit-down breakfast rather than a stop.

That makes it the wrong choice if the Tsukiji lanes are what you came for, and the right one if the market itself is. What happens here sets out everything the extra hour buys.

The sushi reservation, and what it is worth

Daiwa Sushi and Ichiba Sushi are two of the counters inside the market, and the queue at the best-known ones is an hour by six in the morning. A held seat removes that, for any size of party, and it is written into the inclusions rather than promised on the day.

The meal is not in the fare. You order at the counter and pay for what you eat, which is the arrangement most travellers prefer once they have seen the menu.

The morning, stop by stop

  1. Hotel pickup by taxi to Toyosu Market
  2. Twenty minutes reaching the observation floor
  3. Ninety minutes above the tuna auction
  4. Two and a half hours across the market
  5. Guide sees you off at Shijo-mae Station

Who this suits, and who should book both markets instead

This one is for you if: Anyone who wants the market itself rather than a tour of two markets, families who would rather be collected than find a taxi, and anybody who has read that the sushi counters have queues and would like to skip one. Groups of four or more are treated as a private party.

Book something else if: Anyone whose morning has to include the Tsukiji Outer Market. This one stays at Toyosu, and the lanes at Tsukiji are a different experience worth its own time. If you want both in one morning, the private Toyosu and Tsukiji morning splits the three hours between them with the transfer paid.

What the fare covers

In the fare

  • Government-licensed tour guide with over 10+ years of experience
  • Hotel pickup (Please see "Pickup details" below for conditions)
  • Sushi reservation at Daiwa Sushi or Ichiba Sushi — no line, all group sizes. (meal not included)

Not in the fare

  • Your transportation cost from your hotel to the market
  • Breakfast price

Where the guide collects you

Hotel pickup by taxi where the operator offers it, otherwise Toyosu-Shijo, 6 Chome-6 Toyosu, Koto City; the morning ends at Shijo-mae Station. Toyosu Fish Market guided tours each name their own corner, and the map page puts all of them on the ground with the entrance each one uses.

Know before you go

Photographs from inside the market

Pallets, polystyrene boxes and tuna seen from the walkway above the market floorBuyers crouching to inspect the tail cut of a bluefin before biddingA whole bluefin on a wooden pallet with its tail cut open for inspectionA sushi counter in service, the chef working directly across from the seatsA board of lean, medium and fatty tuna cuts served beside marbled beefThe life-size bluefin model under the Toyosu Market sign in the visitor concourse

More photos →

What travellers said about the long morning

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Frequently asked questions

Is the taxi included?
No, and the difference matters. Your guide comes to your hotel at half past four and rides in with you, and the fare is paid to the driver on the day. If you want the ride inside the price, the private Toyosu and Tsukiji morning covers it.
Is the sushi breakfast included?
The reservation is; the meal is not. A seat is held at Daiwa Sushi or Ichiba Sushi with no queue and no limit on party size, and you order and pay at the counter.
Does this go to Tsukiji?
No. All four and a quarter hours are spent inside Toyosu Market, which is what makes it the longest look at the market itself. For both markets in one morning, see the food tours.
Can I book for one person?
No. Booking starts at two travellers. A party of four or more travels as a private tour at no extra charge.
How long does the auction part last?
About ninety minutes of the morning is spent above the auction, which is longer than most departures allow. The bidding itself runs from about half past five to half past six.
Will we get onto the lower deck?
Only through the market's ballot, which is random and cannot be bought. The listing's own travellers describe applying for it in advance; visitor information sets out how and when.

The other ways in worth comparing

Toyosu Fish Market Tours has all of them in one grid, with prices, group caps and refund windows.

Book the Complete Tuna Auction & Toyosu Market Tour with Fumi Free cancellation up to 24 hours in advance.
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